LICENSING NEWS

DreamWorks to launch DreamTab tablet

Published on: 7th January 2014

DreamWorks Animation is to release its own Android tablet, partnering with US-based technology firm Fuhu to create the DreamTab.dreamtab300

The tablet is based on Fuhu’s existing range of nabi learning tablets. While DreamTab will make use of characters from DreamWorks’ films and TV shows, it will also keep the educational aspects that were nabi’s main selling point.

DreamTab will be available in 8- and 12-inch versions, running Google’s Android 4.4 KitKat operating system, with a Fuhu-designed Blue Morpho interface overlaid on top. Features will include reading, writing and maths content, parental controls, its own app store, and an app for accessing TV shows from Disney, Cartoon Network and Nickelodeon, as well as DreamWorks, with the latter’s brands will be featured elsewhere on the device.

Jim Mainard, DreamWorks Animation’s head of digital strategy, said: “The DreamTab posed a compelling challenge not only to our filmmakers and artists to create content for this new medium, but also for our engineers and innovators who worked hand in hand with the Fuhu team to develop the consumer-facing side of this groundbreaking technology.”

A feature called Creative Studio Be an Artist will offer video tutorials from the studio’s animators on how to draw characters from its films, and there will be games using NFC technology to interact with physical toys.

Fuhu plans to sell accessories including headphones, cases and screen protectors based on DreamWorks characters. Fuhu will also run the device’s nabi Friends social networking platform, which focuses on children emailing, messaging and sharing photos with family members.

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