For over a decade, joint founder and marketing director Claire McCool has arranged TV advertising for all of Drumond Park’s major titles for the run-up to Christmas, with this year being no exception.
The 2012 kids’ newcomers Pumpazing, Spin Mania, LOGO What Am I? and FOOOZ all have their own commercials. They join Magic Tooth Fairy, Gross Magic and Horrid Practical Jokes, alongside more recent releases Dino Bite, Pumpaloons, Pig Goes Pop, Don’t Laugh and The Box of Shocks.
A five-month TV advertising schedule, which started in August and runs through to Christmas, will deliver a total of at least 2,000 kids’ TVRs across stations such as CiTV, Nickelodeon, Nick Jnr, Nicktoons, Cartoon Network One and Too, Disney XD, Pop, Tiny Pop, Pop Girl, Kix, Cartoonito, Boomerang and Milkshake.
This year the fourth title in the LOGO series, LOGO The Best of TV & Movies, makes its debut. It joins LOGO, together with LOGO The Best of British and LOGO His and Hers, in a campaign which runs from October. Also featuring on the Family TV schedules are Family Rapidough and Wordsearch, and the commercial for Articulate! will once again break in November.
Stations showcasing the Family and Adult TV campaigns include ITV2, 3 and 4, Sky 1 and Sky Movies, Atlantic, Living, Music, Documentaries and Comedy Central, as well as C4 Digital, E4, More 4, Film 4, Gold, Yesterday, Dave, Alibi and Watch.