The total UK games market has grown 5% year-on-year, but for the past three years Ipswich-based Drumond Park has headed up the rest of the pack, taking the coveted second place*. This performance is echoed by Drumond Park’s NPD results in the other major categories. Its Logo series (six titles) is again the UK’s second most popular property, and the company is also second on the lists covering Children’s and Family Games, with 18% growth in the latter category.
In Adult Games, Drumond Park’s share is 55.3% of the total category. The original Logo board game is still in the number one position, with four other titles in the Top Ten. The company’s long-term favourite Adult game, Articulate!, remains in second place and showed a 22% sales value increase over 2012. Drumond Park is also strong in the Magic sector, with its Box of Shocks and Gross Magic in first and second places respectively.
Claire McCool, co-founder and marketing director at Drumond Park, said: “This is the fifth year in a row where Drumond Park has grown both in real terms and increased its market share. In what has been a tough year for many companies within our industry, we have worked long and hard, and are once again delighted with our results. The public loves our products, recognising the creative, innovative and value-for-money strengths which we stand for – and deliver every time. I am also happy to say that many of our existing titles continue to consolidate their long-term presence in the UK games market, which gives both ourselves and our trade buyers confidence in the future – for everyone concerned.”*NPD Group, EPoS Retail Tracking, Value Full Year 2013
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