NEWS

Drumond Park takes number two spot

Published on: 17th January 2014

2013’s NPD figures confirm Drumond Park’s position as the UK’s leading independent games company.Box-of-Shocks---snakes-HR30

The total UK games market has grown 5% year-on-year, but for the past three years Ipswich-based Drumond Park has headed up the rest of the pack, taking the coveted second place*. This performance is echoed by Drumond Park’s NPD results in the other major categories. Its Logo series (six titles) is again the UK’s second most popular property, and the company is also second on the lists covering Children’s and Family Games, with 18% growth in the latter category.

In Adult Games, Drumond Park’s share is 55.3% of the total category. The original Logo board game is still in the number one position, with four other titles in the Top Ten. The company’s long-term favourite Adult game, Articulate!, remains in second place and showed a 22% sales value increase over 2012. Drumond Park is also strong in the Magic sector, with its Box of Shocks and Gross Magic in first and second places respectively.

Claire McCool, co-founder and marketing director at Drumond Park, said: “This is the fifth year in a row where Drumond Park has grown both in real terms and increased its market share. In what has been a tough year for many companies within our industry, we have worked long and hard, and are once again delighted with our results. The public loves our products, recognising the creative, innovative and value-for-money strengths which we stand for – and deliver every time. I am also happy to say that many of our existing titles continue to consolidate their long-term presence in the UK games market, which gives both ourselves and our trade buyers confidence in the future – for everyone concerned.”

*NPD Group, EPoS Retail Tracking, Value Full Year 2013

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site

Hong Kong extends visitor travel ban by three months

Bandai readies for relaunch of Harumika

Playmobil reveals latest Back to the Future toys

Kids India 2020 has been cancelled

Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening