NEWS launches TV channel that parents can control

Published on: 14th April 2016

The company is launching the channel with 100% British content for pre-schoolers. has confirmed that it will launch the first digital TV channel for children on 31st May. The channel will feature an automatic switch-off after two hours of continuous viewing and a strict no advertising policy.

The channel has been developed as a safe and free antidote to the ever-increasing Americanisation of British children’s TV and digital content, and to fill the gap left by diminishing content offered by commercial terrestrial channels. It’s the outcome of a collaboration between 30-year kid’s TV veteran producer, Keith Littler and entrepreneur Victoria Brook.

The launch schedule includes programming of more than 10 series that will provide entertainment for viewers ranging from Little Red Tractor and BAFTA-nominated animation series, Billy.

Keith said: “The launch of is the fulfilment of a dream that’s been with me for several years now. What makes it even more special is that we have brought this channel to launch without any compromises. The two-hour auto switch-off, 100% original UK content, free access and no advertising to kids are all in place which give us exceptionally strong USP’s that we know will appeal to parents. The time is right and we have a great team in place to take on the challenge of driving this channel forward to achieve its full potential in the coming months.”


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