LICENSING NEWS

E-Max announces launch of new Angry Birds products

Published on: 16th July 2012

E-Max, have teamed up with Rovio Entertainment to produce and market new series of trading cards, a sticker collection and album, and Power Caps, for the Angry Birds Franchise across all European and several International markets.

The Sticker collection will be launched on August 24th with a PR and promotional campaign, and will be followed by the trading card launch on September 27th. The sticker collection will be made up of 178 stickers and has a gate-fold pull-out poster in the album.

The trading cards are a collection of 180 cards with a simple game play element designed to attract and entertain young consumers.

Anna Sanfeliu, sales and marketing manager at E-Max, said: “We are excited and delighted to be working alongside Rovio on such an important license as Angry Birds, the potential is absolutely huge and following the highly successful launch of our Moshi Monsters Clay Buddies product last year, further reiterates our companies strategy to be at the forefront of collectable manufacturing with the best licenses around.”

E-Max’s exclusive distributor in the UK is Click Distribution UK, the specialist collectable and pocket money toy distributor. Mark Hillier, managing director of Click Distribution UK, said: “These are potentially amongst the biggest launches in the UK this autumn.  The collectables market is currently very strong and we have no doubt that The Angry Birds collections will be right up there with the fastest selling collections. We have always been delighted to work with the team at E-Max, and look forward to developing the sales of these important collections with our loyal retail partners.”

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