This is largely due to the companies understanding that the awards have a selected testing regime. Most Rainbow Toy Award testers are bloggers, who also sport the 2013 ‘Official Tester’ badge, which links back to the awards site and delivers a fair and uncompromised review for entries to be judged.
Testers are also encouraged to offer a free product review online for any toys they test, including ‘Where to Buy’ and other important links for the company.
The Rainbow Toy Awards will be announced online at www.rainbowawards.co.uk on September 27th 2013. Companies are encouraged to enter as early as possible to maximise the effect of any reviews and links to their products during the year.
Peter Dawson commented: “We have more partner sites on board this year and the Awards will also be reported on by the Mums Survival Guide Magazine once again, with a double page spread for all winners and highly commended being mentioned in their Christmas issue. Each year, our aim is to build the amount of consumer coverage offered to each entrant as much as we can.”
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