Children’s toy retailer, Early Learning Centre, has appointed Peterkin UK Ltd as its wholesale distributor for the UK.
The appointment forms part of ongoing plans to redefine ELC’s retail footprint within the UK and to supply the independent toy trade with innovative and best-selling products.
Anders Kloster, wholesale director commented: “We are delighted to have formed this relationship with Peterkin on an exclusive basis. We believe this partnership will be beneficial to both parties and fits well with the ELC brand and our future plans for development in the UK.”
Peterkin managing director, Nigel Seary, told Toy World: “We are very excited to be working with Early Learning Centre and are looking forward to building the distribution of this fabulous brand within the independent toy trade.”
Established in 1974, ELC is a specialist toyshop for children aged 0-6 years with 133 dedicated UK stores and over 100 shop-in-shops within Mothercare stores.