Epoch is celebrating the success of its brand activity for the anniversary, as it prepares for two major consumer events taking place in July and August.

During the Easter school holidays, the Sylvanian Families characters hit the road, visiting five Hamleys stores for a day of live performances in Dublin, Manchester, Cardiff, Glasgow and London. Epoch supported the tour with pre-publicity, social media, in-store competitions and product giveaways.

Sylvanian Families is now planning to hold two nature-themed, family picnics taking place in the grounds of National Trust properties.

To raise awareness of the brand’s new seaside range, there will be displays where children can play with new products as well as vintage displays. There will also be mascots doing stage performances, face painters and the chance to take part in nature-themed activities.

Sally Carnall, marketing manager, Epoch, commented: “We are pleased our anniversary activity so far is connecting with existing fans whilst also reaching a whole new generation of consumers, particularly with the nature-themed initiatives. Tickets for the summer picnics we are holding for fans at National Trust properties in the north and south are all sold out now, so we’re all set for the next exciting phase.”