East Midlands Trading Company sets up new shop in Grantham

Published on: 26th June 2019

Wizard Toys has taken on an empty unit in the Isaac Newton Shopping Centre last month, specialising in traditional and modern toys.

As reported by the Grantham Journal, Wizard Toys is the latest independent toy shop to be opened by Dave Westermen and James Colclough of East Midlands Toy Company. The pair have successful toy stores in Melton Mowbray, Newark and Bridlington, and turned their attention to Grantham this year after closing their York location.

Dave, who lives in Doncaster, told the Grantham Journal: “We looked at a number of towns, but Grantham didn’t seem to have as many empty units compared to other towns so it gave us a confident feeling.”

Since opening in May, business has been thriving. So far, best-sellers have been Playmobil, go-karts, trampolines and model aircraft and cars.

James added: “We went for a soft launch to get a feel for the town but we are planning competitions throughout the summer. Everyone has been supportive and the feedback has been really positive. Many people that we have spoken to have said that Grantham has been missing a traditional toy shop.”

Dave added: “We try and stock what people ask for and try not to say no. As an independent, we can change our toy offering depending on what is popular. We will always try and get something in if someone asks for it. From little children wanting to spend their pocket money to grandparents looking for advice about a particular toy, we provide that extra special level of service.”


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