Easter launch for Animagic Surprizamals

Published on: 7th April 2017

Vivid’s number one in-house brand is launching into the world of collectibles.

SurprizamalsIn addition to the new Rainbow My Glowing Unicorn which is out in stores now, and Penny My Cute and Curious Puppy which launches for autumn/winter 17, Animagic Surprizamals will launch this Easter.

Animagic Surprizamals are collectible plush pets. There are 12 different animal characters in each series, including one rare mystery Surprizamal. Each pet comes in their own Surpriza-ball, ready to be unwrapped, so kids can discover the character inside.

Series 1 will launch in time for Easter, supported with TV advertising from launch and throughout the season. Surprizamals Series 2 will be available from autumn/winter 17, adding another 12 collectible plush toys to the range.


Where there’s a will…it’s the Friday Blog!

Hexbug details new products on show at New York Toy Fair

Kids@Play to distribute YuMe Harry Potter collectibles in UK

New Star Wars products for The Mandalorian series announced

Retail figures on the up following slow end to 2019

Warner Bros. Consumer Products opens new office in Poland

The NPD Group reports on 2019 global toy sales

Moose Toys raises £110,000 for RSPCA with Scruff-a-Luvs

Moose gears up for New York Toy Fair

Mattel unveils Olympic Games Tokyo 2020 product ranges