The Chelsea FC star will become the company’s brand ambassador, launching its first-ever UEFA Champions League edition of Match Attax.
The new collection, which launches on 14th January, builds on the success of Topps’ Premier League edition of Match Attax.
The Match Attax UEFA Champions League edition cards contain a range of statistics so collectors can compare the Champions League stars according to power, skill, passing and shooting.
The trading card game is the second UEFA Champions League collection from Topps, following the launch of the official sticker collection at the end of 2015.
To celebrate 60 years of the world’s biggest club competition, Hazard has been immortalised in the sticker collection and features as a Match Attax limited edition and 101 Club player. He will also star in Topps’ TV advertising campaign, which also launches on 14th January.
Eden Hazard commented: “I’m really excited to be supporting the new season’s sticker collection and trading card game. Both collections are a great way for young fans to follow all the action of Champions League and attract new followers to the game. I am really excited about being this season’s ambassador and look forward to meeting Topps collectors and Match Attax fans in the coming months.”
Rod Pearson, marketing director for Topps, commented: “We’re incredibly excited to be working with Eden to launch the new UEFA Champions League collections. Topps Match Attax is already the best ever selling trading card game in the world, and is enjoyed by an incredible 1.2 million consumers in the UK. With Eden on board we’re confident this instalment will be a bigger success still.”
The 2015-16 UEFA Champions League Match Attax features over 520 cards to collect, including Limited Editions, Man of the Match and 100 Club cards. Starter Packs contain a collector binder, supersize play pitch, game guide booklet and six cards including a Gold Limited Edition player.