The playmat combines a physical toy with a digital experience using a mobile device.
“We are at the forefront of new developments and always keep ahead of the game,” said Christine Lawson, MD and founder of Eduk8 Worldwide. “Retailers can have confidence that by coming to us, they will be able to offer the latest developments in the toy industry that their customers are looking for. Augmented Reality toys are a good example of this.”
The Augmented Reality Playmat can be viewed on stand F1 in the Grand Hall at Toy Fair.