Edx Education is participating in the virtual Toy Fair, Toy Fair Everywhere, in order to expand its offering to more US stockists. 

As US families with young children contemplate a return to virtual learning this school season, Edx Education, in partnership with long-time distributor Learning Advantage, has ramped up efforts to make its educational products available at more outlets in the United States.

During the summer/autumn Toy Fair Association event, Toy Fair Everywhere, the partners hope to garner interest from more retailers, especially the toy speciality channel.

“It’s the right time to bring our well-designed, well-produced educational toys to more US families looking to help their children learn through fun, developmental play,” said Heather Welch, global brand manager at Edx Education.

Launched 25 years ago by CEO & founder, Murray Jackson to supply world-class educational products, Edx Education has grown in recognition as a developer and manufacturer of high-quality educational toys selling both to schools and consumers around the world.

Heather added: “With popularity grounded in our designed-for-classroom product portfolio, we began receiving requests from parent-educators who wanted smaller quantities for their own at-home use. We created our first consumer-focused line in 2014.”

Featured in Toy Fair Everywhere will be favourites from the Edx Education line. “Retailers will find us in the Learning Advantage ‘room’ where they can peruse our very popular Rainbow Pebbles, our recently launched new sustainable line, Math 101 Kits, and all-new Fun Play line out this fall,” said Angie Jordan, Learning Advantage, VP sales.

Edx Education has worked with early childhood education experts around the world to develop educational products to fulfill children’s needs at different stages of development. “We have fun and engaging product providing a tactile and visual form of learning to aid concentration and skill-building, particularly in the areas of fine motor skills and early mathematical understanding,” said Heather. “We’re excited to offer these great aids to parents during a very challenging time. We know their child’s interests are top of mind, especially skill-building and learning.”