LICENSING NEWS

Egmont acquires Sonic the Hedgehog publishing rights

Published on: 15th October 2013

Egmont UK has acquired publishing rights in the UK & Eire, Australia and New Zealand.Sonicmicomms300

Egmont will launch with an All About Sonic the Hedgehog magazine next month and a range of books in May 2014, aimed at children 6-10 years old.

Titles will include a Sonic the Hedgehog Joke Book and a Super Sonic Poster Book which includes activity pages. Secrets of Sonic the Hedgehog is a fact-file handbook with information and stats on Sonic and his friends, character profiles, background information and tactics and tips for playing the games, whilst the bumper sticker title Sonic the Hedgehog Sticker Mania features stickers of Sonic, Tails, Knuckles and the other characters.

Sarah Bates, publishing director of Egmont’s licensed character division, Egmont Publishing Group, said: “We know how much children love heroes and Sonic is a true hero with a big heart. A gaming industry icon, known for his speed, confidence and readiness for all types of adventure, our books will convey the excitement and action from Sonic’s world and feature his friends, enemies and numerous worlds from across the franchise of popular and new games.”

Sissel Henno, head of brand licensing at Sega, commented: “We’re very excited to team with Egmont for a new range of books and magazines for Sonic the Hedgehog. He is such an iconic figure so we know that there will be great enthusiasm amongst fans to see Sonic’s gaming adventures translated into print. Egmont is an ideal publishing partner for us as they have lots of experience to draw on and they really get our brand.”

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