Egmont enjoys strong ABC performance

Published on: 17th August 2018

Egmont continues to grow its market-leading magazine titles and attract new readers.

The latest ABC results reveal a strong performance right across the company’s portfolio of titles.

Disney Princess, a top 10 title at retail since its launch 20 years ago, has proved its evergreen status once more by showing incredible YOY growth of 27.5% and POP growth of 18.4%.

Go Girl has also delivered impressive YOY and POP growth of 24.9% and 11.1% respectively. Toxic remains the first-choice magazine for pre-teen boys, showing that Egmont’s focus on quality content, exclusive brand partnerships and value-for-money packages is still meeting the needs of its consumers.

Paw Patrol continues to be a phenomenal success. The latest ABC results show POP and YOY growth of 9.3% and 6.8% respectively. Now in its third year of publishing, and still delivering growth, Paw Patrol looks set to become an evergreen title.

Thomas & Friends continues to delight young fans three decades since its launch, delivering POP growth of 3%. The release of the latest Thomas & Friends movie, ‘Big World, Big Adventures’, is sure to attract even more young fans to the magazine this summer.

Siobhan Galvin, commercial director of magazines at Egmont commented, “We are delighted with the performance across our portfolio. The success of our market-leading magazines is a result of our collaborative, creative and innovative relationship with our partners. Our leading Own Brand titles – Toxic and Go Girl – demonstrate our publishing expertise and ability to adapt to changing consumer trends. We know from our research that parents value the physicality and the overall package printed magazines provide – they appreciate how they offer time away from screens and enable them to spend time doing activities and reading together with their children. Magazines are an affordable ‘treat with benefits’.”


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