LICENSING NEWS

Egmont expands Disney magazine offering

Published on: 19th July 2013

Egmont UK is expanding its Disney magazine portfolio with a new monthly Disney title: Disney Stars.egmontdisney300

Aimed at boys and girls aged 3-7, each issue will offer an exclusive look at the latest Disney stars.

The magazine will be a series of monthly specials, engaging fans with editorial, in-depth looks at new characters, old favourites, and the latest Disney stories. It will be published monthly.

Laura Adnitt, publisher, Disney Stars, Egmont Publishing Group, said: “We are really excited to be working with Disney on bringing this new premium magazine to market. It is fantastic to be able to extend the reach of our Disney portfolio and Disney Stars will be the place for children to immerse themselves in all the top Disney franchises of the moment.”

The first issue of Disney Stars went on sale on the 17th July and focuses on Monsters University. The magazine comes with a special student gift set; a play laptop with USB lock, pencil with topper, and a student card.

Retail support will be strong with listings at major retailersl. Promotions will also run with all the major supermarkets around the launch, along with trade press advertising.

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