Targeting girls aged 7-12, the app features interactive stories and a design section for personalised Monster High creations. Readers can earn pins which update their toolbox with Monster High graphics and stickers for use in the design section, and fans can visit the Monster Store in the app for additional stories, webisodes, pins and other features.
The app will be promoted over the next few months with editorial, advertising, competitions and a video demo across Monster High Magazine, Go Girl Magazine, www.monsterhigh.com, www.GoGirlmagazine.co.uk, www.egmont.co.uk, YouTube, the Monster High UK Facebook page, plus Egmont’s social media channels.
The app was created by Egmont Kids Media and will be launching across 22 other territories in a simultaneous launch: Germany, Austria, Switzerland, Denmark, Finland, Norway, Sweden, Hungary, Russia, Ukraine, Bulgaria, Romania, Estonia, Czech Republic, Slovakia, Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, Turkey and Poland.
Laura Adnitt, publisher of Monster High Magazine, Egmont Publishing Group, said: “With the success of Monster High content, this app allows fans to interact more than ever before with their favourite Monster High characters. We hope it extends enjoyment of the magazine for current readers as well as attract a new audience to the magazine.”
Helena Mansell-Stopher, senior manager consumer products UK & Nordics, Mattel, added: “As we continue to offer our ever-growing Monster High fan base a diverse range of online activity it is exciting to collaborate with Egmont to launch the first ever Monster High Magazine app; it’s highly engaging and is a great way for our fans to interact with the brand.”
For a sneak peek at the app, watch the video demo below:
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