LICENSING NEWS

Egmont UK launches Disney Infinity magazine

Published on: 6th December 2013

Egmont UK has announced that it will be publishing a monthly magazine title based on Disney’s new interactive video game, Disney Infinity.DisneyInfinityCover300

Following the August launch of Disney Infinity, the magazine will focus on Disney and Pixar movies and characters starring in the game. Content will include game news, upcoming product information, tips and secrets, as well as character information.  The Disney Infinity magazine will launch in February 2014 and will retail for £3.99.

Laura Adnitt, publisher at Egmont Publishing Group, commented: “The Disney Infinity magazine will allow us to extend our hugely successful boys portfolio, bringing our readers a snapshot of the Disney Infinity universe. It will be full of story-driven adventures, perfect for fans looking for ways to become experts and extend their enjoyment of the game and their collection.”

The trend of publications covering digital entertainment has been shown to be an effective way to bring boys to reading through a subject they love, and the Disney Infinity magazine will be the newest addition to Egmont UK’s strong boys’ portfolio. Other publications built on a gaming brand include the All About Angry Birds magazine, which first went on sale this October and a series of books from BAFTA-award-winning sandbox game Minecraft. This series was made up of The Minecraft Beginner’s Handbook, The Minecraft Annual and The Redstone Handbook. Egmont UK also owns the rights to books and magazines based on the following games: Sonic the Hedgehog, Doodle Jump, My Singing Monsters and Temple Run.

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