The range from Happy Mummy hosted a Twitter party on Monday night, which saw over 1.2 million impressions and a reach of 55K in one hour.
Elf Magic joined forces with six parenting bloggers to share Christmas ideas to their followers using the #ElfMagic hashtag, with the aim of building awareness of the Elf Magic brand. The elf tradition is becoming increasingly popular with UK parents wanting to enhance the magic of Christmas.
Parents can get creative with Elfcapades, where they think of ways to get the child to believe that their elf has been doing things whilst they’ve been asleep, such as flour snow angels, climbing the Christmas tree and taking selfies.
The 10-inch elves come in a playset that includes removable outfits, play scenes, a bed, a blanket, magic snowflakes, stickers, an Elf Express passport and a special elf poem from Santa.
The smaller six inch versions are pocket sized, and each arrives in their own removable outfit.
Giant Elves stand at three feet tall and come with the keepsake book Elf Magic, The Story of a Timeless Christmas Tradition.
To find out more visit www.happymummy.com.