NEWS

Elsa helps Jakks Pacific Christmas sales grow by 84%

Published on: 26th February 2015

Sales at Jakks Pacific increased by 84% during Q4 2014, mainly due to the popularity of the Disney Frozen Snow Glow Elsa doll.elsa-wordpress

Sales in Jakks‘ final fiscal quarter were $254.016 million (£163.624 million) compared to $137.730 million (£88.711 million) during Q4 2013.

For the full year Jakks‘ 2014 sales were $810.060 million (£521.690 million), up from $632.925 million (£407.567 million) in 2013. The company also returned to profit.

Next month, a seven-minute long Frozen Fever animated film will be released alongside the live-action Cinderella movie. Jakks will used this as an opportunity to launch new products including a Sing Along Elsa doll with a new dress.

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