NEWS

Elves Behavin’ Badly returning to stores in time for Christmas

Published on: 16th September 2019

PMS International is bringing back the mischievous Elves Behavin’ Badly this November. 

Elves Behavin’ Badly, owned by PMS International, is continuing its Christmas tradition, returning in the UK to wreak havoc in offices, staff rooms, commuter routes, homes and just about anywhere in between. Last year, the infamous big eared elves launched an adopt an elf campaign fronted by Louis Walsh, and were seen hijacking lorries, running riot on Oxford Street and causing Christmas chaos.

This year, the elves are back to do it all over again and this time they are targeting commuters, offices and workplaces across the UK.

Like last year, the cheeky characters are expected to be popular in the countdown to Christmas across the UK, ideal as a token gift, secret Santa or stocking filler.

The launch of this year’s elves comes alongside an impressive social and PR campaign which is expected to drive sales. The campaign launches on social media in November, with the elves encouraging their owner to participate in daily December dares, such as hiding the elves, disrupting the peace and generally causing a stir. Not only will the elves cause chaos in daily lives, the public can expect to see them on the daily commute to work and in a video with a popular TV personality.

 

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