LICENSING NEWS

Energy PR appointed by Wow! Stuff to launch licensed products

Published on: 3rd July 2017

Energy PR will support company’s new Star Wars and Despicable Me 3 licensed products.

Energy PR has already run several successful campaigns for Wow! Stuff. The full service agency will kick-start its communications plans for the Despicable Me 3 Heliball Flyers range this summer, before managing the launch of new Star Wars products in September. While the details remain firmly under wraps, it includes innovative products, such as the patented Heliball, plus a revolutionary new collector’s item, The Holopane 25, which is set to create a new gift/gadget category.

Wow! Stuff has tasked the agency with boosting product sales across its key retail partners.

Richard North, founder and CEO at Wow! Stuff, commented: “Star Wars and Despicable Me are two of the biggest licences in the UK, and it’s an exciting time for the company as we’re about to introduce a ground-breaking new product to the market – the Holopane 25. This is a closely guarded secret until Force Friday, but the PR programme from Energy PR will create buzz, support retailers and get these gadgets flying off the shelves.”

“The team at Energy PR understand our Wow! Stuff philosophy and our commitment to bring amazing, creative and unusual new products to the market. The campaigns they put forward reflect the quirkiness and fun that we inject into our gadgets, gifts and toys, so it’s a perfect match in terms of working together again on these next big projects.”

Energy PR will manage a series of creative tactics, in addition to a media relations programme. These include video production, stunts, content creation, and securing brand partnership opportunities. The activity has been strategically planned to coincide with the release of the Despicable Me 3 film, and the latest Star Wars movie, The Last Jedi, to be released in September.

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