The deal means that Enesco will be the exclusive distributor of Gund Peter Rabbit plush in all existing markets.

Enesco has announced that it has signed a deal with Spin Master for the ongoing UK distribution of Gund.

Enesco will also retain the distribution of other Gund lines, including Pusheen and Boo, with the exception of certain customers and markets already serviced by Spin Master.

Helen Cottrill, director of marketing, commented: “It great news that independent toy retailers can continue to buy their Gund products – items like our ward winning Flappy the Elephant, Boo and Pusheen from Enesco – with small minimum order quantities, fantastic customer service and access to our many other Enesco collections.”

The company will be exhibiting the Gund Peter Rabbit collection at Spring Fair from 3rd- 7th February, in Hall 4, stand H90/J91.