LICENSING NEWS

Engino and JCB team up for 2018 construction launch

Published on: 10th November 2017

Engino has secured the licence to produce a range of JCB construction toys. 

The Engino JCB series consists of four different pack options varying in price from £19.99 – £69.99. Each pack contains three different JCB models to build, including the JCB 3CX Backhoe Loader, JCB Telescopic Handler and JCB Skid Steer Loader. The larger sets also include a motor.

Model designs are available as 3D instructions though the Engino 3D viewer App and the KidCAD App shows the models in rotatable formats and allows for the pieces to be viewed in a completed or exploded view.

Costas Sisamos, owner managing director of Engino, commented: “We are thrilled to expand the Engino range with the world famous JCbrand. Construction is at the heart of both brands, so to work with JCB was such a natural fit for us. The range will be launched at Toy Fair and we are certain it will be received well by trade customers and consumers alike.”

Sam Johnson, general manager worldwide licensing JCB consumer products added: “The JCB licensing programme has grown from strength to strength and we’ve known for a while that construction kits would be a great addition. When we embarked on conversations with Engino, we knew it would be a great partnership due to its expertise and innovation in Construction Toys and its enthusiasm for JCB. We hope the sets help to inspire the next generation of engineers.”

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