Enhancement boosts platform traffic for Sourcing

Published on: 27th May 2021

Business connections have been boosted with the upgrade of the Hong Kong Trade Development Council’s trading platform.

Hong Kong Trade Development Council (HKTDC) deputy executive director Benjamin Chau (centre) said the HKTDC will continue to upgrade digital services to help local companies tap online marketing opportunities.

The Hong Kong Trade Development Council’s (HKTDC) Sourcing online trading platform has demonstrated solid performance since being upgraded last October to more efficiently connect global buyers and suppliers amid the Covid-19 pandemic.

The upgraded platform uses machine-learning and image-recognition technologies to enhance business-matching efficiency and provide a more personalised smart-sourcing experience. The enhancement helped boost platform traffic and enquiries, which grew 15% and 26% respectively in the 2020/21 financial year ending March. The platform has also garnered multiple internationally acclaimed awards including Best International Business Website, Best Marketing Website, Best Directory or Search Engine Website and Best Small Business Website from the Internet Advertising Competition.

Commenting on the achievements, HKTDC deputy executive director Benjamin Chau said Covid-19 had prompted companies around the world to accelerate digitalisation and online sourcing is becoming more popular. “The platform upgrading could not have been better timed. It enabled us to better connect buyers and suppliers just when online trading became all the more important amid pandemic-induced travel restrictions and distancing measures. The platform enjoys strong recognition among users and website professionals, and we are pleased to have received 13 prestigious awards in the past few months.”

With 130,000 suppliers and two million buyers in its database, Sourcing creates 24m business connections a year. An authentication system puts the suppliers in Gold, Silver and Bronze categories based on reputation and activity. Records of their participation at HKTDC events and most recent data update time are also provided, giving buyers useful reference as they seek out the most suitable suppliers. The Third-party Authentication Service, meanwhile, allows suppliers to highlight credibility and product quality, strengthening buyer confidence.

Mr Chau said suppliers can purchase “boosters”, based on their business needs and promotion strategies, to increase exposure on the Sourcing platform, enhancing their reach to potential business partners. “For users, this service has on average driven a 2.4- fold rise in business enquiries and 29-fold increase in exposure to buyers,” said Mr Chau.

Buyers from economies with free trade agreements with Hong Kong, such as Association of Southeast Asian Nations (ASEAN) members, are more active on Sourcing, according to Mr Chau followed by Europe and the Americas. The top five enquired categories are gifts, toys & sports supplies; electronics; home products, lights & construction; health, beauty & baby care; and food & beverage.

Local governments and municipal trade promotion bodies in Mainland China, Italy, Japan and Korea have set up cluster zones on the platform to promote advantageous industries and special products in their respective countries and regions. The Federation of Hong Kong Industries and Hong Kong Exporters Association has also joined the platform to showcase members’ brands and designs.

Mr Chau said the HKTDC will further enhance its digital marketing services and develop virtual platforms in order to improve the effectiveness of its hybrid physical-online events, create seamless event experiences and enhance its 24/7 online business-matching services.



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