New licensees expand merchandise programmes in the UK and Australia.
Entertainment One (eOne)’s popular preschool property, PJ Masks, expands its global footprint with merchandise launches poised across the Asia Pacific and Latin American regions, in addition to new licensees in the UK and Australia.
In the UK, where the first line of PJ Masks toys and dress up launched to strong sales in February this year, a number of new partners have signed up to the licensing programme with new ranges set to hit retail from summer 2017. These include VMC (accessories), Amscan (dress up), MV Sports (wheeled toys), Worlds Apart (homewares), Dreamtex (bedding and bedroom accessories), Spearmark (lighting), Sambro (stationery) and Kinnerton (confectionery). The TV series enjoys strong ratings in the UK where it is broadcast daily on Disney Junior and viewing figures have been significantly boosted by its broadcast debut on free to air channel Tiny Pop. Since launching on the channel in February 2017, PJ Masks has already reached over 1.1 million children on Tiny Pop and is consistently rating as one of the channel’s top 3 shows.
Andrew Carley, head of global licensing at Entertainment One said, commented: “The response to PJ Masks around the world has been incredible. The TV series is drawing huge audiences and licensees have been quick to identify the commercial potential of the show’s growing fanbase. We look forward to harnessing the expertise of our local partners in Asia Pacific and Latin America, and expanding our consumer products offering for fans in the UK and Australia.”