LICENSING NEWS

Entertainment One announces fresh Peppa Pig content

Published on: 22nd May 2017

Licensor unveils development of 117 new episodes set to air from 2019 through to 2023.

Peppa Pig familyEntertainment One (eOne) has announced the start of production on a new series of Peppa Pig. The show’s award-winning animation studio, Astley Baker Davies, will be producing the new series, which will bring the total number of Peppa Pig episodes to 381.

New episodes from series 7 continue to roll out on air to the end of 2018. The 117 new episodes currently in production will then launch on air globally from spring 2019, to coincide with the brand’s 15th anniversary and will secure a pipeline of Peppa Pig content over the following four years.

Andrew Carley, head of global licensing at Entertainment One, commented: “The popularity of Peppa Pig has always been underpinned by the outstanding content, which transcends geographical borders and is loved by audiences around the world. With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long term success of this global preschool phenomenon.”

Following the tremendous box office performance of Peppa Pig My First Cinema Experience in the UK last April, which has so far generated £3.4million to date, eOne reports that toy sales in the UK continue to grow in 2017, with a 12% rise in growth year to date.The property now boasts 87 licensees in the UK and master toy partner, Character Options, is readying the launch of its new hero product, Peppa’s Family Home, which hits shelves in July 2017 and will be supported with a dedicated TV advertising campaign.

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