Company announces new licensing partners, deal renewals, and brand partnerships that will enhance the consumer products programme.
New partners joining the UK licensing programme and set to debut products from 2018 include Vitabiotics, the UK’s largest vitamin supplier, which will launch a fun range of Peppa Pig shaped vitamins under the Wellkid brand in January. Ravensburger will introduce a new range of games and puzzles, Imagine8 will produce a range of hair accessories and costume jewellery, Pez will add Peppa Pig to its iconic line of licensed sweets dispensers, and John Toys will bring out a range of PVC playballs from spring 2018.
A number of eOne’s long-standing partners have also had their licensing agreements renewed for Peppa Pig. These include master toy partner Character Options, which continues to enjoy heightened success with its already immensely popular Peppa Pig Classic toy range, capturing the brand’s essence with authentic, true-to-the-show styling. Sales of Character’s range have been rising month on month, reflecting an overall surge in popularity and continued influence for the brand. Supported by a heavyweight marketing campaign for the range, the licensee expects to see this success continue into 2018 and beyond.
Character Options is joined by the continuation of Penguin Random House (publishing), HTI (role-play toys), MV Sports (wheeled toys), Cooneen and Misirli (nightwear and underwear), Gemma International (party and greetings) and IG Design Group (expanding creative play range to include stationery).
Katie Rollings, head of UK licensing at eOne Family, commented: “We’re delighted to be adding new partners that will further diversify the brand’s retail presence. It’s also a pleasure to be strengthening our relationships with many of our key partners as we look forward to another exciting year ahead for Peppa Pig here in the UK.”