LICENSING NEWS

Entertainment One drives growth across its pre-school portfolio in the UK

Published on: 30th September 2019

Strong performances from Peppa Pig, PJ Masks and Ben & Holly’s Little Kingdom drive momentum.

Entertainment One (eOne) unveiled new partnerships and marketing activity, ready for Brand Licensing Europe 2019, where it will also present opportunities for its newest pre-school show, Ricky Zoom, premiering 5th October on Nick Jr. The roll out of eOne’s new deals will include product launches from Tomy, Tefal, Star Editions, Signature PG and Merch by Amazon.

eOne will once again team with long-time charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig Christmas charity single, Bing Bong Christmas, and an exclusive four pack of family figures in Christmas jumpers sold exclusively at The Entertainer, with a percentage of sales donated to the charity. Ladybird Books has also created a bespoke title, Peppa’s Christmas Jumper Day, also with a percentage going to Save the Children.

PJ Masks is also appealing to licensing and marketing partners. In the UK a new deal with Rossi will mark the brand’s entrance into the frozen food aisle. Also launching is a new PJ Masks Halloween single and a brand-new coding app, Hero Academy. The three heroes will also be making over 60 costume character appearances in an extensive tour across the UK until December.

Celebrating its 10th anniversary in the UK this year, Ben & Holly’s Little Kingdom is still top of the charts holding this year’s record for most views on a single episode on Nick Jr aged 4-6. BBF joins the UK licensing programme with a new celebration cake launching in 2020.

New productions this autumn features Fierylight’s all-new stage show production, Peppa Pig Best Day Ever, which begins a UK tour from 18th October including a limited run at London’s West End for Christmas. Fierylight will also add further dates to its popular Peppa Pig My First Concert in 2020. The hit PJ Masks Live stage show has a brand-new touring production ‘Save the Day’, and will be heading to theatres in the UK from October 2020.

This autumn, eOne introducing a permanent space for Peppa Pig in Selfridges, following the successful shop in shop launched in January. A PJ Masks store takeover is also poised to welcome customers at 170 Entertainer stores across the UK.

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