Suppliers are invited to submit their showcase products to these awards that are voted for by the 900+ independent retailers listed on the toy directory.
You can find the application form on the Toy Shop UK website by clicking here.
Suppliers have until 29th August to enter their products into any or all of the 15 categories; each of which is limited to a maximum of just 10 products. Companies may submit as many products as they like, and each entry costs £99.
All entries will receive a logo – Gold, Silver or Bronze – designed for use on packaging, catalogues, websites, trade stands and press releases.
Michael Hawkins, editor of Toy Shop UK, explained the concept: “The toy industry is awash with toy awards and we wanted to do something that couldn’t be mimicked. Our links with the nation’s independent toy retailers gives our awards a unique slant that’s only achieved by letting those on the sharp end of the industry have a say.”
Winners will be announced on 17th September – a date that signals the 99-day countdown to Christmas. The winning products will be publicised in the trade and mainstream press – as well as to the 10,000+ toy consumers that visit Toy Shop UK on a daily basis up to Christmas.
The 2012 Independent Toy Award categories are:
- Games & Puzzles
- Role Play