Entries open for the 2012 Independent Toy Awards

Published on: 17th August 2012

Entries for the 4th annual Independent Toy Awards are now open.

Suppliers are invited to submit their showcase products to these awards that are voted for by the 900+ independent retailers listed on the toy directory.

You can find the application form on the Toy Shop UK website by clicking here.

Suppliers have until 29th August to enter their products into any or all of the 15 categories; each of which is limited to a maximum of just 10 products. Companies may submit as many products as they like, and each entry costs £99.

All entries will receive a logo – Gold, Silver or Bronze – designed for use on packaging, catalogues, websites, trade stands and press releases.

Michael Hawkins, editor of Toy Shop UK, explained the concept: “The toy industry is awash with toy awards and we wanted to do something that couldn’t be mimicked. Our links with the nation’s independent toy retailers gives our awards a unique slant that’s only achieved by letting those on the sharp end of the industry have a say.”

Winners will be announced on 17th September – a date that signals the 99-day countdown to Christmas. The winning products will be publicised in the trade and mainstream press – as well as to the 10,000+ toy consumers that visit Toy Shop UK on a daily basis up to Christmas.

The 2012 Independent Toy Award categories are:

  • Baby
  • Creative
  • Construction
  • Dolls
  • Eco
  • Educational
  • Electronic
  • Games & Puzzles
  • Outdoor
  • Role Play
  • Vehicles
  • Wooden


shoppers masks

Government backed Shop Local Week gets underway today

Rainbow Designs launches The Adventures of Paddington Toy Range

Show Off

Exclusive: Show Off Feature – Let’s do the show right here!


Exclusive: Nursery Rhyme Time – Bandai introduces CoComelon

Hammerson crowd checker tool

Hammerson announces trial of new lease approach

Moonbug grants MGA worldwide rights for Little Baby Bum

Funko releases Q2 2020 results

Friday Blog

Never mind the b*****ks… it’s the Friday Blog!

Argos top 12 toys 2020

Argos unveils its Top 12 Christmas Toys list

Spielwarenmesse will take place in January, says organiser