Entries open for the 2012 Independent Toy Awards

Published on: 17th August 2012

Entries for the 4th annual Independent Toy Awards are now open.

Suppliers are invited to submit their showcase products to these awards that are voted for by the 900+ independent retailers listed on the toy directory.

You can find the application form on the Toy Shop UK website by clicking here.

Suppliers have until 29th August to enter their products into any or all of the 15 categories; each of which is limited to a maximum of just 10 products. Companies may submit as many products as they like, and each entry costs £99.

All entries will receive a logo – Gold, Silver or Bronze – designed for use on packaging, catalogues, websites, trade stands and press releases.

Michael Hawkins, editor of Toy Shop UK, explained the concept: “The toy industry is awash with toy awards and we wanted to do something that couldn’t be mimicked. Our links with the nation’s independent toy retailers gives our awards a unique slant that’s only achieved by letting those on the sharp end of the industry have a say.”

Winners will be announced on 17th September – a date that signals the 99-day countdown to Christmas. The winning products will be publicised in the trade and mainstream press – as well as to the 10,000+ toy consumers that visit Toy Shop UK on a daily basis up to Christmas.

The 2012 Independent Toy Award categories are:

  • Baby
  • Creative
  • Construction
  • Dolls
  • Eco
  • Educational
  • Electronic
  • Games & Puzzles
  • Outdoor
  • Role Play
  • Vehicles
  • Wooden


Posh Paws Product Showcase Events to take place in June

Threat of global inflation grows as prices increase in Chinese factories

Exclusive: Zapf Creation – moving with the times

Exclusive:’s Love, Diana – heading across the globe

Sales drop at The Works but profit forecast remains on track

More on Moose’s Space Jam toy line revealed

Dan Dee signs global licensing deal with Viacom for Garfield

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise