Eolo Toys debuts Glowies to enthusiastic reception

Published on: 25th February 2022

Eolo Toys says the glow in the dark firefly companion is unique and inspirational in the crowded and well-established feature plush category.

Eolo Toys continues to introduce innovative brand additions to its plush portfolio, as the company forges ahead with its mission to expand into new categories. The launch of the Glowies line introduces new and appealing pre-school toys that will help toddlers fall asleep easily.

Eolo Toys believes it needed to offer unique, inspirational and reimagined toys in order to penetrate new, very crowded and well-established categories. In the case of Glowies, Eolo joined forces with wellknown toy agency, ToyZone, to conduct research that provided the company with fascinating and invaluable insights that were used in the development of the new range.

This development resulted in a new brand that offers a host of benefits at bed-time, addressing many of the things parents said they would find helpful. Each Glowie is an adorable, glow in the dark, friendly firefly and incorporates lullabies, relaxing sounds and a timer to ensure cut off once the child has fallen asleep. The product can also be used as a night light to give toddlers an added sense of security in their bedroom.

Although just recently introduced, Eolo Toys reports that it is experiencing immediate enthusiasm for the range from distributors and retailers worldwide and says that the company’s expectations are running very high for the Glowies.

Brand distribution in territories such as UK &Ireland, USA, Eastern Europe, Nordics, Germany and Benelux has already been confirmed.

With numerous touch points in the marketing strategy, including influencers, Glowies will have 360 coverage with an extensive digital marketing plan. Laura Atorrasagasti, Eolo’s marketing manager commented: “We believe the Glowies brand is unique, due to the combination of features, product and packaging design. We expect the Glowies to become the sleeping companion of more toddlers that we can imagine.”

For more information on the entire Eolo Toys range, visit the company website here. Enquiries can also be made at

Glowies will be distributed in the UK by Character Options.


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