eOne announces consumer products launch for Peppa Pig in Japan

Published on: 27th March 2018

Peppa Pig Goes to London themed pop-up store opening in Tokyo from 28th March – 3rd April.

eOne and its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUs at an exclusive Peppa Pig Goes to London themed pop-up store this spring.

Running from 28th March–3rd April at Takashimaya, Shinjuku department store in Tokyo, the pop-up will draw on the property’s British heritage with décor and styling inspired by the Peppa Goes to London story book. Inside the store there will be over 100 product SKUs available from 23 licensing partners, spanning categories including toys, publishing, novelty, homewares, home entertainment and stationery.

To support the pop-up, Takashimaya will also host special Peppa Pig screenings between 28th March – 10th April. There will also be English language workshops for young visitors to enjoy, plus reading sessions of Peppa Pig books in Japanese.

An opening ceremony will be held on 28th March  to celebrate the start of the activity at Takashimaya and will be attended by the British Ambassador to Japan, Paul Madden CMG, along with the Japanese Peppa and George Pig voice actors.

Following this retail event, Peppa Pig merchandise will launch nationwide at Toys R Us stores in June.

eOne’s Ami Dieckman, SVP international licensing, Family & Brands, explains: “The response to Peppa Pig in Japan has mirrored the brand’s success throughout Asia and we’re seeing the demand for merchandise build rapidly. As the property’s British heritage is clearly striking a chord with fans in the market, it seems fitting to celebrate the Peppa Pig consumer products launch with a London themed retail event that will give families a unique opportunity to engage with the property, while also demonstrating the brand’s tremendous potential to licensees and retailers across the country.”


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