Licensees have been secured across areas such as apparel, accessories, footwear, greetings, puzzles, wall art, gifting and calendars.
The products are set to hit retail in the UK and Ireland from summer 2016 ahead of the theatrical release in July 2016.
Ravensburger will launch a range of children’s puzzles, Bazooka Candy will produce a line of confectionery, Fashion UK will debut clothing, William Lamb is lined up for footwear and bags and Gemma International is on board for a line of greetings cards, gift wrap and gift bags. Pyramid International has been signed for wall art, accessories, mugs and coasters and Danilo will release a calendar featuring artwork from the new movie. More partners are due to be announced in the coming weeks.
Hannah Mungo, head of UK licensing at eOne, said: “As excitement mounts for The BFG movie, we’re thrilled to be welcoming our first licensees to the consumer products programme. The scale of the movie, Steven Spielberg’s pedigree as a director and the book’s heritage in the UK has generated an amazing reaction from licensees so far. With several new partnerships in the pipeline, we’re confident the licensing programme will resonate with retailers and consumers alike.”
eOne will be directly distributing the film in the UK and the licensing and theatrical divisions will work closely together to deliver an event-level marketing campaign. The licensor will be presenting The BFG to partners at Brand Licensing Europe 2015 and will be seeking European licensees.