LICENSING NEWS

eOne announces new content plans for Peppa Pig

Published on: 16th March 2021

The new content plan for Peppa Pig includes 104 new episodes, ensuring a continuous pipeline of fresh content through to 2027. 

Hasbro’s global content studio, eOne, has outlined a new content plan for Peppa Pig which confirms that 104 x 5” episodes have been greenlit for production, ensuring a continuous pipeline of fresh content through to 2027. The addition of this new animated content will take the total number of episodes in the Peppa Pig catalogue to an incredible 485.

“As demand for Peppa Pig remains as strong now as it’s ever been, we couldn’t be more excited to announce that additional new episodes are underway,” said eOne’s Rebecca Harvey, EVP Global Brand and Marketing at eOne Family & Brands.

Animation studio Astley Baker Davies (ABD), the original creators of Peppa Pig, will work closely with eOne to transition creative production duties to British animation studio Karrot, with Andrea Tran at the helm as director. The animation style, music and voice talent will remain unchanged.

“In creating the global evergreen pre-school series, Astley Baker Davies has achieved a rare, once in a generation success story,” continued Rebecca. “The show’s enduring popularity is a tribute to the team’s skill as storytellers and its dedication to the characters and its craft. We wish them every success as they embark on their next adventure.”

eOne says it remains committed to producing fresh Peppa Pig content that will continue to resonate with each new generation and that will underpin the long-term future of the property. Founded in 2008, Karrot is a BAFTA and Emmy award-winning studio that has built a strong industry reputation and is best known for creating charming British animated series including Sarah & Duck. “We are confident that Karrot will honour all the elements of the show that make it beloved of families around the world,” added Rebecca.

Key talent from ABD has been tapped to join Karrot, maintaining continuity and bringing valuable knowledge and experience of making the show over many years. This includes Phill Hall who joins as head writer, having co-written numerous episodes of Peppa Pig since 2007.

Jamie Badminton, series producer at Karrot said, “Peppa Pig has a charm and simplicity that is timeless and universal.  It’s a giant honour to be continuing the legacy that Astley Baker Davies has created. We will remain faithful to its vision and look forward to being part of Peppa Pig’s future, enduring success.”

eOne continues to drive growth for Peppa Pig with investment in new content, fresh consumer product lines and wide-reaching brand marketing plans. Series 9 kicks off this spring with a brand-new four-part US special, followed by a further 22 new episodes that will roll out globally throughout 2021. Inspired by these new episodes, the theme of ‘Peppa Adventures’ will extend into the retail debut of the first ever global toy line from Hasbro.

The brand’s impressive digital footprint also continues to expand this year with the release of a second music album in July, new content on the official YouTube channel  and new Audio Stories for families to enjoy on-the-go. In the UK, a partnership between Peppa Pig and Team GB will leverage excitement around the 2021 Tokyo Olympics. More recently, plans for a brand new Peppa Pig theme park in Florida’s Legoland have just been announced, and the attraction is set to open its doors in 2022.

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