LICENSING NEWS

eOne announces new UK partnerships for Ben & Holly’s Little Kingdom

Published on: 5th July 2017

New food partnership with Naturelly announced, and fresh toy line from Character Options.

Entertainment One (eOne) has unveiled new partnerships and a fresh toy line for its pre-school property Ben & Holly’s Little Kingdom.

This summer, eOne is partnering with Naturelly to create a new line of Ben & Holly’s Little Kingdom Magic Jelly pouches that will launch at UK retail in August 2017. The Magic Jelly is made from natural ingredients and will be available in two flavours, Strawberry and Blackberry, inspired by the show’s The Fruit Harvest episode. To support the launch, Naturelly will run exclusive on-pack promotions offering hundreds of Ben & Holly’s Little Kingdom goodies including a bicycle, toys, backpacks, and DVDs.

The toy category is also gearing up for expansion with master toy partner, Character Options, planning new line extensions for launch in autumn/winter 2017. The new range will include figure and accessory packs and refreshed five-figure packs, plus new Royal Limousine and new Thistle Castle playsets. Character Options is continuing to proactively support its Ben & Holly’s Little Kingdom range this year with significant TV advertising and a new advert for September showcasing the Thistle Castle and Royal Limousine playsets.

This year will also see the expansion of eOne’s partnership with Jolly Roger for Ben & Holly’s Little Kingdom coin-operated rides. Joining the 200+ rides currently located at top-tier retailers and shopping centres, a new ride design will be available from September with an additional 150 new rides expected to be unveiled across the country.

Katie Rollings, head of UK licensing at Entertainment One, commented: “We’re delighted to be partnering with Naturelly which is such a natural fit for Ben & Holly’s Little Kingdom. This new partnership, and the upcoming product extensions, demonstrate diversification within the brand that is testament to its enduring popularity and commercial appeal.”

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