LICENSING NEWS

eOne announces PJ Masks partnership with Tumble Tots

Published on: 16th January 2019

Week-long ‘Healthy Heroes’ campaign aims to promote physical activity and healthy living in classes across the UK this February.

Entertainment One (eOne) has announced it will again be teaming up with Tumble Tots to create a week-long PJ Masks activity-based campaign to promote healthy living and encourage physical activity. Healthy Heroes Week launches 4th February and provides UK Tumble Tots classes with PJ Masks-inspired programmes and assets to encourage children to get active – just like their favourite trio of superheroes, Catboy, Gekko and Owlette.

In each class, children between the ages of six months and seven years will participate in activities that reflect the strengths of the PJ Masks heroes and which cover a range of physical, social and cognitive skills.

The Tumble Tots progressive programme is designed to develop children’s agility, balance, climbing and co-ordination skills, which can significantly enhance brain development. The programme is carefully structured in five groups, according to a child’s age and stage of development, with each class being supervised by specially trained staff (parents with children under age three actively participate in sessions).

The campaign will reach Tumble Tots wide network of over 20,000 members across 300 UK centres with PJ Masks-branded resources including leaflets, stickers, certificates, online material, artwork and more. eOne and Tumble Tots will be driving awareness of the campaign through their respective social channels, websites, newsletters and print media and additionally, will host a competition during the week for participants to win PJ Masks and Tumble Tots goodies.

eOne’s Rebecca Harvey, EVP global brand management, Family & Brands, commented: “The newly formed partnership with Tumble Tots is a great fit for PJ Masks, and we’re delighted the show’s popularity can be channelled into this positive initiative. We have worked closely with Tumble Tots to create an activity programme that will be both fun and interesting for young children who aspire to be healthy and active like their favourite characters Catboy, Owlette and Gekko.”

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