Entertainment One has announced a new broadcast partner and merchandise launch plans for PJ Masks in Italy.
As PJ Masks continues to gather momentum across Europe, eOne has partnered with broadcast partner, Rai Yoyo, to air the show in Italy.
PJ Masks debuted in Italy from January 2016 on Disney Junior. Exposure of PJ Masks will be increased in the country when broadcast is extended to terrestrial channel RAI Yoyo on 7th December 2016, which will air four times a day.
Alongside this, eOne will be preparing for the launch of PJ Masks licensed merchandise, and has appointed ETS Italy to manage the brand’s consumer products programme in the region. Giochi Preziosi will distribute Just Play’s master toy line, which include action figures, playsets, vehicles, plush, dress-up and role-play items from mid-2017.
Italian publisher La Coccinella will be publishing an extensive line of book formats from spring 2017. Gedis has also been signed for sticker albums and apparel, games, back-to-school and stationery categories which are currently in negotiation and will be announced imminently.
“There has been a tremendous response to PJ Masks across Europe and we’re pleased to welcome the brand’s first partners in Italy,” said Ami Dieckman, head of international licensing for eOne. “With the retail expertise of ETS Italy, the boost in viewership that RAI Yoyo will bring and the strong foundation that these licensees will give the brand in the market, PJ Masks is certainly off to a strong start and 2017 looks set to be an exciting year for the brand.