LICENSING NEWS

eOne announces second series of PJ Masks

Published on: 16th June 2016

The new series of the hit pre-school show is set for delivery from autumn 2018.

PJ-Masks-480The new 52 x 11 minute episodes will be produced by eOne and Frog Box, in collaboration with Disney Junior and France 5.

Olivier Dumont, managing director of eOne Family, commented: “Since PJ Masks launched on Disney Junior and France 5, we’ve been delighted by both the fans’ instant admiration for the series and also the broadcasters’ complete commitment to the show. Commencing production on a second series, whilst PJ Masks is still launching around the world, speaks to its potential to be the next big pre-school hit, and we look forward to introducing new narratives and characters that will excite the show’s growing fanbase around the world.”

eOne is now readying a consumer product launch for the brand, which is poised to hit retail in the US from autumn 2016. Just Play is signed as global master toy partner and will debut an extensive line of PJ Masks toys including action figures, playsets, vehicles and plush, in addition to dress-up and role-play. These toys will roll-out to international territories in 2017.

eOne also has a comprehensive marketing strategy that will see the launch of new music videos and digital content such as apps and an interactive PJ Masks website.

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