LICENSING NEWS

eOne announces Super RTL as German broadcast partner

Published on: 7th November 2017

Hit pre-school TV show, Peppa Pig, will be heading to Germany’s leading children’s broadcaster.

The free-to-air broadcaster has acquired the rights of the global pre-school success, and Super RTL will be premiering brand new episodes of Series 7, never seen before in Germany, from 1st March 2018.

Super RTL’s licensing division will be responsible for the Peppa Pig licensing programme in Germany with a focus on assembling new partners, in addition to managing existing relationships with licensees in the territory.

Claude Schmit, CEO at Super RTL, commented: “We’re extremely excited about the arrival of Peppa Pig on Super RTL. The show’s winning combination of humour, charm and relatable stories of everyday family life is sure to appeal to our pre-school audience and we look forward to bringing Peppa Pig to homes across Germany next year.”

Monica Candiani, head of international sales at eOne Family, added: “We’re delighted that Peppa Pig will be airing on the No. 1 destination for kids in Germany, and we look forward to Peppa joining its pre-school line up.”

RECENT ARTICLES

TRA’s Toy of the Year Awards winners announced

Wow! Stuff flashes to the beat with new Chibies

VTech to launch green ELPs as part of ongoing sustainability commitment

Missing Toy Fair? Toy World’s January issue has the industry covered

Fears grow of major price rises due to increased shipping costs

Exclusive: Standing up to Amazon – a successful trading terms strategy

Inventor Adam Borton seeks students for Toy and Game School

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge

Exclusive – You are invited: suppliers present virtual showrooms