The company has signed up new licensees for The BFG across apparel, games, nightwear and confectionery.
Steven Spielberg’s big screen adaptation of Roald Dahl’s classic children’s book is slated for release in July 2016.
eOne handles pan-European licensing rights for The BFG movie and will be directly distributing the film in the UK. New licensing partners signed to the consumer products programme include Blues for a range of leisurewear, Winning Moves for a Monopoly board game, C&M Licensing for a line of nightwear, underwear and socks and Kinnerton for chocolate confectionery.
“We’ve had a tremendous response to The BFG from licensees and have assembled a strong line-up of partners across a wide range of categories” said Hannah Mungo, head of UK licensing at eOne. “Excitement is beginning to build with the release of the film’s first trailer last week, which kick starts an eight month marketing campaign that will make this one of the must-see movies of summer 2016.”
These new licensees add to a growing consumer products programme that also includes Ravensburger for children’s puzzles, Gemma International for greetings cards, gift wrap and gift bags, Pyramid International for wall art, accessories, mugs and coasters and Danilo for calendars.