WORLD NEWS

eOne expands presence of PJ Masks in Korea

Published on: 30th August 2018

Series 2 to air on EBS, significantly boosting exposure for the show in the region.

Entertainment One continues to expand the presence of pre-school superhero property PJ Masks across Asia, with the show launching on free-to-air channel EBS in Korea from August 2018.

52 episodes from Series 2 of PJ Masks will air on EBS and will significantly boost exposure for the show in the region, following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air Series 2 later this year.

eOne will be building on the increased awareness with the expansion of the licensing programme, which was launched in 2017 by master toy partner GAIA and has seen wide distribution of the core toy range across Toys R Us, supermarkets, hypermarkets and traditional channels. A new toy range capitalising on the new content will follow the broadcast launch. Licensees will soon be appointed in the apparel, homewares and stationery categories and are expected to launch at retail from spring/summer 2019.

“There’s been incredible growth for PJ Masks across Asia,” said eOne’s Monica Candiani, EVP content sales, family & brands. “We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world.”

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