LICENSING NEWS

eOne launches Peppa Pig Imagine with Peppa UK marketing initiative

Published on: 25th August 2015

eOne and Ladybird to stage Peppa Pig character costume storytelling sessions at Children’s Bath Literary Festival

eOne today shares details of the upcoming Peppa Pig storytelling sessions that it will be hosting at the Children’s Bath LiterPeppa-Pig-480ary Festival in partnership with publishing partner, Ladybird Books. The activities will include costume character meet and greets, and a narration of the Ladybird book The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.

Rebecca Harvey, head of marketing at eOne, comments: “What better way to kick start our Imagine with Peppa marketing initiative than at the UK’s biggest children’s book festival. We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and to demonstrate the benefits of imaginative play on the development of young children.”

In addition to this digital marketing activity, eOne will be partnering with Tumble Tots to execute a Peppa Once Upon a Time themed campaign throughout its physical play centers during The National Children’s Activity Week.

eOne has also developed Peppa Pig branded resources which will be available to download from www.peppapig.com to give parents inspiration for creative storytelling and role play.

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