eOne names new licensing partners for PJ Masks in the US

Published on: 26th February 2020

PJ Masks has more than 90 licensees in the US and 50 in Canada, covering a broad range of product categories.

Entertainment One (eOne) has announced that PJ Masks is expanding its presence in the US and Canada, with new partners and more than two dozen renewals across a broad range of consumer products categories.

PJ Masks, which delivers its fourth season of episodes to Disney Junior audiences in the US this Spring, will be featured in an array of products from partners, including new products from existing partners such as VTech, Disguise and publisher, Simon & Schuster. Just Play, master toy partner for the brand, will continue to roll out new lines in 2020.

“We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime – and that continue to build on the already strong consumer affection for PJ Masks,” said Joan Grasso, eOne’s SVP of Licensing, North America, Family & Brands.

Some of the newest offerings for 2020 in the US and Canada include: the PJ Masks 2-in-1 Mobile HQ, the PJ Masks Air Jet, and Romeo’s Flying Factory, all from Just Play; the LeapStart, electronic aids and the PJ Masks flashlight from Vtech/Leapfrog; plus Halloween costumes from Disguise.


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