eOne outlines broadcast and licensing plans for Peppa Pig in Japan

Published on: 26th September 2017

Sega Toys appointed to anchor launch of consumer products programme in 2018.

Entertainment One continues to build on the success of Peppa Pig in Asia as the licensor has announced plans for the property in Japan. The multi award-winning animated show will be heading to TV screens in Japan when it debuts on TV Tokyo on 10th October 2017.

eOne and its master licensee in the territory, Sega Toys, is now readying the launch of a consumer products programme in Japan. The firm will present licensing opportunities to partners at a special brand presentation on 27th September, hosted by the British Ambassador to Japan at The British Embassy in Tokyo.

Publishing is poised to spearhead the licensing programme in early 2018 led by publishing partner, Froebel-kan, which will publish two titles in early spring 2018. From March 2018 a number of toys and games licensees will launch at selected retailers before expanding to mass distribution by the end of 2018. These include Hanayama, to distribute Character Options’ award-winning global master toy line, Bandai for wooden toys and puzzles, Sega Toys for standard plush and Meteor APAC, the sole distributor for Ty in Japan, to distribute Ty’s Beanie Babies range. Joining these partners, Nippon Columbia will distribute DVD’s starting from 2018.

Andrew Carley, head of global licensing at eOne Family, commented: “Peppa Pig is enjoying tremendous ratings and retail success across Asia, so we’re incredibly excited to be bringing the brand to Japan. Asia is a key focus for our global licensing strategy so we’re keen to explore opportunities in this exciting new market and with top tier broadcast and licensing partners already on board, we have a strong foundation for future growth.”

Peppa Pig now airs throughout Asia with licensing and merchandise programmes established in India, Hong Kong, mainland China, Korea, Singapore, Thailand, the Philippines and Taiwan. The property launched in Vietnam and Mongolia in late 2017. Broadcast platforms include VOOT Kids, Nick Jr. India, CCTV, iQiYi, Youku, Tencent and LeEco.


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