LICENSING NEWS

eOne partners with Cancer Research UK Kids & Teens

Published on: 8th March 2016

The deal will launch Ben & Holly’s Little Kingdom fundraising challenge.

eOne480The partnership will see families encouraged to join Ben and Holly, from the hit pre-school TV property Ben & Holly’s Little Kingdom, for a new fundraising campaign this spring and summer.

Nurseries, pre-schools and primary schools across the UK can sign up to Ben & Holly’s Little Explorer Challenge to raise money that will help fund research into treatments and cures for children’s cancers.

The campaign will run from April to July 2016, and all participants will be provided with a free Ben & Holly’s Little Explorer branded pack of fundraising challenges including a Little Kingdom Treasure Hunt, Gaston’s Games, Magical Dress Up and an Elf and Fairy party. The pack will also include ideas and materials to help make organising and fundraising simple, as well as certificates for completing the challenges.

Rebecca Harvey, head of marketing at eOne Family, said: “We’re delighted that Ben & Holly’s Little Kingdom will inspire children to help fundraise for Cancer Research Kids & Teens. We have worked closely with the charity to produce an activity pack that’s full of great ideas that will encourage children to explore the outdoors, get creative and most importantly raise valuable funds for this worthy cause.”

Nurseries, pre-schools and primary schools can sign up for a free Ben & Holly’s Little Explorer Challenge fundraising pack by visiting cruk.org/kidsandteens.

RECENT ARTICLES

BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone

The latest Toy World recruitment round-up – new roles added

Exclusive: Letter from America – what a year for the indies!

Simba Smoby Toys UK partners with with Good Play Guide for pre-Christmas drive

Demand soars at Hornby but bottom line suffers

Bluey expands in Italy and Greece