The deal will launch Ben & Holly’s Little Kingdom fundraising challenge.
The partnership will see families encouraged to join Ben and Holly, from the hit pre-school TV property Ben & Holly’s Little Kingdom, for a new fundraising campaign this spring and summer.
Nurseries, pre-schools and primary schools across the UK can sign up to Ben & Holly’s Little Explorer Challenge to raise money that will help fund research into treatments and cures for children’s cancers.
The campaign will run from April to July 2016, and all participants will be provided with a free Ben & Holly’s Little Explorer branded pack of fundraising challenges including a Little Kingdom Treasure Hunt, Gaston’s Games, Magical Dress Up and an Elf and Fairy party. The pack will also include ideas and materials to help make organising and fundraising simple, as well as certificates for completing the challenges.
Rebecca Harvey, head of marketing at eOne Family, said: “We’re delighted that Ben & Holly’s Little Kingdom will inspire children to help fundraise for Cancer Research Kids & Teens. We have worked closely with the charity to produce an activity pack that’s full of great ideas that will encourage children to explore the outdoors, get creative and most importantly raise valuable funds for this worthy cause.”
Nurseries, pre-schools and primary schools can sign up for a free Ben & Holly’s Little Explorer Challenge fundraising pack by visiting cruk.org/kidsandteens.