LICENSING NEWS

eOne partners with intu on PJ Masks tour

Published on: 18th July 2018

Free activity days will include PJ Masks meet and greets, photo opportunities and the Hero Training Academy.

Families across the UK can enjoy a day of heroic fun when characters from Entertainment One’s (eOne) PJ Masks take over six of the UK’s largest and most popular shopping destinations this summer.

Fans of the animated TV series, which airs daily on Disney Junior, Tiny Pop and Netflix, will be able to meet PJ Masks characters Catboy, Owlette or Gekko and take part in a specially created Hero Training Academy as part of intu’s bid to make families across the UK smile.

Children can learn how to move like their favourite PJ Masks hero by enrolling in the Hero Training Academy and also have a photo taken at the free events. There will also be a competition to win a range of PJ Masks prizes.

Roger Binks, customer experience director for intu, commented: “We’re working in partnership with eOne to bring the characters of PJ Masks to life. Thousands of children are expected to visit our centres to take part in the activities we’ve lined up, and we can’t wait to see the smiles on their faces when they see what we have in store over the summer holidays.”

The PJ Masks tour will take place at the following intu shopping centres:

intu Lakeside: 14th August
intu Watford: 15th August
intu Uxbridge: 16th August
intu Merry Hill: 21st August
intu Derby: 22nd August
intu Victoria Centre: 23rd August

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