WORLD NEWS

eOne partners with Leolandia for world’s first PJ Masks theme park

Published on: 6th November 2019

Leolandia is Italy’s leading theme park destination for families. 

Entertainment One (eOne) has announced that it has secured a multi-year agreement with Leolandia which will see the launch of the world’s first PJ Masks City theme park attraction in 2020.

Construction on PJ Masks City is already underway, and the inauguration is set to take place next spring. The attraction will be a fully-themed area dedicated to eOne’s popular animated series featuring rides, shops, restaurants and more, aiming to create a fully immersive environment that brings the brand to life. Cutting-edge technology and next-generation special effects will make guests of all ages feel like they have stepped into the world of PJ Masks. Visitors to the attraction can experience iconic locations, interact with their heroes and re-enact their adventures complete with vehicles and fun-filled experiences.

eOne’s Ami Dieckman, SVP International Licensing, Family & Brands said: “We are fully committed to expanding our live-events portfolio with partnerships that enhance the content through tangible experiences. We’re therefore thrilled to be collaborating with Leolandia once again to launch this new attraction in 2020. PJ Masks City will cement the brand’s longevity in the region, and we look forward to creating everlasting memories for fans of the show.”

Giuseppe Ira, the president at Leolandia said, “This important project represents the crowning achievement of a long-term partnership between Leolandia and eOne, and comes at the end of an outstanding summer season that was characterised by double-digit growth both in terms of turnover and number of visitors.”

RECENT ARTICLES

Character Options unveils details for Kidz Big Weekend

Face masks in shops

Will face masks be mandatory in UK shops?

Viral Group launches Influencer Hub

Alpha Group partners with Keith Chapman for Camp Furly series

Moe Shalizi and Marshmello debut Mellodees

Friday Blog

Cancel culture …it’s the Friday Blog!

Exclusive: What to expect from the second half of 2020 according to NPD

My City Thames & Kosmos

Thames & Kosmos details latest games launches

The latest Toy World recruitment roundup

Exclusive: Making an impact – Toy World spoke to Diaframma’s Alice Morrison