LICENSING NEWS

eOne prepares for The BFG Movie retail launch

Published on: 30th June 2016

The company has outlined plans for the movie’s European licensing programme.

bfg480With just under a month to go until the release of Steven Spielberg’s big screen adaption of The BFG, eOne has revealed plans for the European licensing programme which is poised to launch at retail from July ahead of the theatrical release on 22nd July.

eOne has pan-European licensing rights to The BFG movie and has assembled a robust line-up of UK and European licensees across apparel, toys and games, stationery, home and giftwares, and FMCG. Products inspired by the film will be heading to a whole host of high street and online retailers including Amazon, Debenhams, Foyles bookshop, Hamleys, Harrods, John Lewis, Smyths and Toymaster. eOne is also working closely with its Spanish licensing agent Planeta Junior and DRi Licensing, the UK licensing agent for Quentin Blake’s illustrations of The BFG, to maximize retail presence in-store and secure cross category FSDU displays.

Product development has been inspired by the movie’s style guide, which offers licensees a range of themes such as gruesome giants for the boys and dreams and friendship for girls.

“There’s tremendous excitement building up as we approach one of the summer’s biggest movie events,” says Hannah Mungo, head of UK Licensing at Entertainment One. “We’ve secured a fantastic line up of partners for The BFG movie who have created a comprehensive merchandise range that truly captures the magic of movie. The strong network of promotional partnerships and above the line marketing campaign that eOne has engineered for the film’s release will deliver impact for our partners at retail and we look forward to seeing the products on shelf. ”

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