LICENSING NEWS

eOne reveals partnership with Asda

Published on: 30th March 2016

Peppa Pig will play a central role in the retailer’s annual Baby and Toddler retail event.

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Starting on 28th March, Asda’s Baby and Toddler promotional event will be engaging parents and children both in-store and online with events and promotional offers.

This year, shoppers will be treated to an interactive Peppa Pig experience during the five week event, which will span in-store entertainment, activities for children and enhanced visibility for the brand’s consumer products in over 300 Asda stores.

On Saturday 16th April, an exclusive Peppa Pig in-store entertainment event will be held in 60 Asda stores. A branded backdrop will offer fans a free photo opportunity that they can share with friends and family on social media channels. There will also be a free 16-page branded activity booklet handed out in store with games, activities and stickers.

Hannah Mungo, head of UK licensing at eOne, commented: “This is by far the biggest UK retail initiative Peppa has been involved in and eOne is delighted to be working so closely with the team at Asda. Our aim is to fully engage Asda customers with the brand during the event and ensure Asda becomes the retail destination for Peppa Pig during the event period.”

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