eOne takes controlling stake in Peppa Pig

Published on: 30th September 2015

eOne has entered into an agreement with Peppa Pig co-owners ABD to increase its ownership of the pre-school brand.

eOne-480As part of the deal, creators, directors and producers Mark Baker, Neville Astley and Phil Davies are producing an additional 52 episodes of Peppa Pig.

David Throop, president and chief executive officer at eOne, commented: “Peppa Pig has emerged as a worldwide phenomenon and reflects the success of our 10 year partnership working with the creative genius of Mark, Nev and Phil. Our family and licensing teams have an unparalleled knowledge of the brand and an impassioned belief in its global potential. As we continue to expand in the US, Asia and throughout our existing markets, we are excited to enter into new markets and take Peppa to new heights.”

A spokesperson for ABD added: “In our many years working together, eOne has gone above and beyond as a committed and dedicated partner. With eOne’s knowledge of Peppa and their extensive distribution network, we see so much more potential for Peppa and our work together.”


NPD data reveals what locked-down Brits are buying

Jazwares acquires Kellytoy

Thursday 2nd April: Latest toy industry reaction to coronavirus outbreak

Exclusive: Toy World caught up with independent retailers

Exclusive: Viral Talent on maximising social media opportunities

Ridley’s Games partners with Disney

ASTRA’s Marketplace & Academy cancelled

Sales Partnership placed into administration

Hasbro launches Bring Home the Fun initiative

New Mattel Playroom digital destination launches