eOne has entered into an agreement with Peppa Pig co-owners ABD to increase its ownership of the pre-school brand.
As part of the deal, creators, directors and producers Mark Baker, Neville Astley and Phil Davies are producing an additional 52 episodes of Peppa Pig.
David Throop, president and chief executive officer at eOne, commented: “Peppa Pig has emerged as a worldwide phenomenon and reflects the success of our 10 year partnership working with the creative genius of Mark, Nev and Phil. Our family and licensing teams have an unparalleled knowledge of the brand and an impassioned belief in its global potential. As we continue to expand in the US, Asia and throughout our existing markets, we are excited to enter into new markets and take Peppa to new heights.”
A spokesperson for ABD added: “In our many years working together, eOne has gone above and beyond as a committed and dedicated partner. With eOne’s knowledge of Peppa and their extensive distribution network, we see so much more potential for Peppa and our work together.”