NEWS

eOne takes controlling stake in Peppa Pig

Published on: 30th September 2015

eOne has entered into an agreement with Peppa Pig co-owners ABD to increase its ownership of the pre-school brand.

eOne-480As part of the deal, creators, directors and producers Mark Baker, Neville Astley and Phil Davies are producing an additional 52 episodes of Peppa Pig.

David Throop, president and chief executive officer at eOne, commented: “Peppa Pig has emerged as a worldwide phenomenon and reflects the success of our 10 year partnership working with the creative genius of Mark, Nev and Phil. Our family and licensing teams have an unparalleled knowledge of the brand and an impassioned belief in its global potential. As we continue to expand in the US, Asia and throughout our existing markets, we are excited to enter into new markets and take Peppa to new heights.”

A spokesperson for ABD added: “In our many years working together, eOne has gone above and beyond as a committed and dedicated partner. With eOne’s knowledge of Peppa and their extensive distribution network, we see so much more potential for Peppa and our work together.”

RECENT ARTICLES

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign

Character Options announces senior promotions

Baby born celebrates 30th birthday with over 20,000 children

Spielwarenmesse 2022 details precautions for a safe event

Hasbro progresses sustainability goals with Potato Head

Universal ramps up Jurassic World excitement with new short